Woolworths Mobile Phone Services

Woolworth's Australian Mobile Phone Service

Woolworth's the highstreet supermarket giant that recenty closed it doors after many decades of trading are still alive and are reaching out to the mobile phone market in Australia. They are working off the back of the mobile phone infrustructure of Optus's network. So it's basically the same as piggy backing. Like how Tesco mobile does already on the O2 network. It's known as an; MVNO (mobile virtual network operator).

The Woolworth's pre paid mobile phone service will be available across Woolworth's retail outlets under the Woolworth's Everyday Mobile brand and SIM cards will be sold for $2 at Woolworth's, Safeway, BIG W and Dick Smith stores. Customers will be offered a flat rate for voice calls of 15 cents flag fall and 15 cents for every 30 seconds of conversation. Text messages will cost 15 cents.

Customers can easily recharge their mobile phone accounts by buying credit at Woolworth's stores and outlets including Dan Murphy's, BWS and participating Caltex Woolworth's fuel outlets. Woolworth's said "More than 21 million pre-paid mobile recharge transactions are processed through its 3000 stores each year." Richard Umbers, general manager of customer engagement at Woolworth's said; "Its retail stores have extensive experience in the mobile phone sales and recharge markets."

This is good news for Australians looking for a cheaper more affordable network other than the ones they are already stuck with now such as Telstra and Optus. It's like the Tesco's equivalent to O2 that we have in the UK.